Many advisors launch successful marketing campaigns that build large pools of prospects only to fail to cultivate new clients. More specifically, some advisors have a dismal success rate in finding new clients from among long lists of subscribers to their blogs, newsletters and social media sites.
Advisors can increase their chances of landing speaking engagements by assessing their target clients, identifying their own areas of expertise, creating a speaker request form on their webpages, and by finding speaking outlets that focus on individuals who are likely to be prospective customers. So reports the Journal of Financial Planning.
Online-advice providers, or robo-advisors, are getting their fair share of publicity and funding. Earlier this year for example, Betterment said it had raised $32 million in fresh assets, bringing its total funding to $45 million. LearnVest, meanwhile, has also announced substantial success with its fund raising efforts.