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Artificial Intelligence, or AI, is not the enemy many financial advisors fear it is, according to Jack Brod, chair of the CFP Board of Directors. So reports Financial Advisor.

artificial intelligence 3382507 640 smallRather than worrying they will be replaced by robo-advisors, or other forms of AI, financial advisors should be embracing it and incorporating it into their practice. It has the potential to handle much of the manual labor that financial advisors have to do.

“The introduction of AI in all industries, including financial services, is not something that is happening overnight,” Brod said, according to the publication. “It is evolutionary and is happening by degrees. Advisors will have time to understand and adapt to the new ways.”

Read the full article from Financial Advisor.

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